User experience (UX) has evolved and is now not limited to only providing flat non-interactive website experiences. Interaction with websites has become essentially important to provide a good user experience. We need to understand that a user coming to website is an experienced individual who already interacts with a host of interactions on different platforms, and is expecting a uniform, enhanced experience. The primary objective here is to make sure a user coming to your website stays and fulfills the goals you had set for the user journey.
As the name suggests, a CMS or a content management system should be helpful in effectively dealing with content that needs to be added to the website. To be honest, when I think about CMS, I assume it is about updating content on our website. However, these systems enable us to do so much more than just updating content. Furthermore, a CMS makes updating content a stress-free job, thereby we can turn our focus entirely on user experience.
What should a good CMS be able to do to enhance user experience?
I wanted to answer this question and listed a few of the key abilities a good CMS must provide to enhance customer experience.
Additionally, there is one aspect – the ease of use of the CMS by a marketer. Although, this may not impact the customer experience but it becomes an important characteristic, as largely marketers lack in-depth technical knowhow, and we need to make sure they spend their time where it is important.
To conclude, CMS and UX now a days go hand in hand, and it’s also up to us to best utilize all the aspects of a CMS, to create an enhanced customer experience – every time.